FloraHolland Auction


We had an opportunity to visit the world’s largest flower auction in Aalsmeer, the Netherlands called FloraHolland .

FloraHolland is a flower auction company located in Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde. Together, the auction houses are home to the largest flower auction in the world. More than 20 million flowers and plants are sold at FloraHolland every day and auction is on Monday to Friday.

Auction started at 6am, but we were allowed to visit at 7am and you can see all the buyers were very busy with the fast moving auction clocks.

As a florist, it was a great experience to see all the amazing selection of flowers and plants that are available. The freshness and variety of flowers are just unbelievable. It is hard to describe how large the auction warehouse was and photos below show how lively and timely the flower were sold and organized to be picked up either locally or to be flown off at the Schiphol Airport right next to the warehouse!  Just Amazing!

I would like to share some photos of the auction. Enjoy!

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Entrance of Aalsmeer flower auction.

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Flowers and plants waiting to be auctioned off.

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Buying at one of the few auction rooms.

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Quality testing centre with many different types of flowers.

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Never seen so many boxes of Anthuriums :)

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Cut phalaenopisis packaged nicely.

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Lovely roses are perfect.

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Love this beautiful orange color roses!

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Beautiful callas!!!

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My favorite black calla lilies!

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These hydrangeas are perfect for garden wedding.

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Hoyas!  Perfect for Valentines.  We have them at our store :)

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Porcupine arrangement with baby tears plant.. so cute!

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Airplants are so nice and healthy.

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